Anaa Idrees

Operations Manager & Head of Growth | Revenue Expansion

Profile summary

Career highlights

Key skills

Professional experience

Defines operational and growth strategy for the asset, steering leasing pipelines, digital workflows, and inventory configurations. Manages leasing operations, channel expansion, and forecasting systems.

• •Scaled occupancy for a 60-apartment asset of 850 beds from 400 tenants to 100 percent capacity within 55 days.
• •Automated digital check-in workflows feeding financial forecasting databases, cutting manual processing times.
• •Pivoted inventory layout to high-density configurations to preserve business continuity and revenue during market shifts.
• •Expanded broker referral pipelines and launched internal spiffs to accelerate lead conversion.

Directed account management operations for mid market portfolios, owning growth and retention strategies across 52 accounts with truck fleets ranging from 100 to 150 units. Managed enterprise contract negotiations, cross functional frameworks with customer success, and portfolio expansion initiatives over a 14 month period.

• •Closed $550K total revenue against a $480K expansion quota, achieving 114.5% quota attainment through targeted retention programs.
• •Displaced competitor Samsara on a $200K account, expanding it by $180K TCV to deploy AI Dash Cams and safety suites across 80 trucks.
• •Negotiated and closed the team largest $465K TCV vendor financed enterprise contract while increasing account retention by 40%.

Directed customer retention strategies for an upper small and medium business segment portfolio comprising 118 clients and 160K in ARR, maintaining the lowest account churn rate across the organization.

• •Earned official company recognition for sustained top performance by averaging 110% to 130% quota attainment over 2 years.
• •Executed 25 to 35 Quarterly Business Reviews per quarter with executive sponsors to drive retention and platform usage.

Managed client portfolios and campaign execution across national markets while overseeing communications strategy, brand positioning, and public relations initiatives for major consumer brands.

• •Managed campaigns representing over PKR 30M in account value for brands including Unilever, Garnier, L'Oreal, Coke Studio, and Maybelline.
• •Secured national media coverage, managed crisis communications, and drove multi-channel brand placements.

• •Executed shopper marketing campaigns for global accounts from initial brief through final production.
• •Managed campaign deliverables and client communications across account lifecycles.

• •Scaled portfolio ARR from $2M to $3.2M in 14 months using executive business reviews and retention programs while closing $550K in total revenue against a $480K expansion quota for 114.5% attainment.
• •Displaced competitor Samsara on a $200K account, expanding it by $180K TCV to deploy AI Dash Cams and safety suites across 80 trucks, and negotiated the team largest $465K TCV vendor-financed enterprise contract.

• •Averaged 110 percent to 130 percent quota attainment over 2 years.
• •Executed 25 to 35 Quarterly Business Reviews per quarter with executive sponsors.

Education

Marketing

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